5/18/2023 0 Comments Planner studio ikea us![]() ![]() It’s all part of what Mathy describes as a larger global strategy, one that seems to be going a long way toward bolstering the retailers integrated retail ecosystem. However, she adds that the Planning Studio not only helps to satisfy these growing expectations, it also adds a completely new layer to the IKEA experience, allowing customers to design, order, and purchase complex home furnishing systems for their kitchens, bedrooms, bathrooms and living rooms. As Mathy points out, consumers are increasingly seeking greater convenience and accessibility. ![]() And, given our recent and current circumstances surrounding the global pandemic and its sustained impacts, they are consumer needs that are rapidly changing. It’s a move and introduction to the market that’s emblematic of the storied retailer’s penchant to consistently increase its understanding of the customers it serves, getting closer to them to better satisfy their needs. By opening a Planning Studio in this location, we will be able to meet many more North Shore residents and support them with custom design needs, closer to home.” This desirable location is highly accessible and a destination shopping area for many residents. “We want to make it easier for more customers to experience our products and services, and we know that there is significant travel time for North Shore residents to shop at our current IKEA locations in the Greater Montreal Area. “The new IKEA Planning Studio Boisbriand will be located at Faubourg Boisbriand, one of the area’s most prominent shopping centres,” she asserts. It’s a location that Mathy says was carefully and deliberately selected as part of the company’s expansion strategy, explaining that it serves as the perfect testing ground for the selection of future locations as IKEA Canada continues to introduce the concept across the country. In fact, the location in Boisbriand, coming in at 9,547 square feet, is approximately one-tenth the size of the average IKEA Canada store and is situated in a prime location within the Faubourg Boisbriand shopping center on Montreal’s North Shore. ![]() Responsible for leading the expansion efforts here in Canada, Mathy describes the Planning Studio concept as “much smaller” than a traditional IKEA location. It presents a new concept for the Canadian market and will be an inspiring space with the IKEA look and feel, offering customers planning and ordering services with knowledgeable IKEA design specialists.” Greater convenience and accessibility IKEA Design Studio at Oshawa Centre (Image: IKEA) There are currently more than 30 IKEA Planning Studios globally in cities such as Copenhagen, Berlin, London and New York. “The Planning Studio concept is part of a global ambition to bring a new world of IKEA to our customers. “IKEA Canada has been on a journey to enhance our retail experience to be more affordable and convenient, while accelerating our investments to meet customers in the best possible way, wherever, whenever and however they choose to shop with us,” says Mathy. And, according to Eri Mathy, Country Business Development Manager, IKEA Canada, it’s a concept and expansion strategy that’s been developed with a focus on the evolving needs of the IKEA Canada customer. Meant to inspire its customers, the brand-new location is part of a larger strategy for the company, which intends to begin rolling out additional Planning Studios across the country as it continues its Canadian expansion. ![]() One such company that is never short on innovation and creativity is IKEA Canada, which recently announced the launch of its first Canadian Planning Studio in Boisbriand, Quebec. They reimagine and reinvent, driving innovation and creativity, in order to not only withstand the turbulence faced, but to continue laying the foundations of future growth and success. During times of disruption and challenge, the very best find a way to persevere. ![]()
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